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SnapShot Purpose Page

Starting with purpose in your Snapshot document is key to setting a clear direction and the foundational principles for every strategic decision and action within your business.

It's the beacon that ensures all stakeholders are aligned towards a common goal, fostering a unified approach to achieving your company's vision.

In essence, the Purpose Page of your Snapshot serves as the foundation of the Base41 framework, articulating the 'why' from the 'who' that guides the 'what' and the 'how' of the business's strategic endeavors.

This clear articulation of purpose ensures that every stakeholder, from the leadership to the newest team member, can make decisions and take actions that are not only aligned with the company's goals but also contribute to a larger, shared vision of success.

purpose-led reading

Simon Sinek's concept of "Start With Why" underscores the significance of purpose in inspiring action. By articulating the 'why' behind a business, leaders can inspire their teams and stakeholders to contribute more meaningfully, driving collective success.

visit www.simonsinek.com

links between purpose and impact

Starting with purpose is vital as it taps into the limbic system of the brain, which influences feelings, decisions, and behavior. This approach fosters a sense of belonging and community, essential for inspiring action and driving collective goals. It's about leading with a cause or belief that motivates others to join and contribute to a larger vision, aligning with the fundamental human need to belong and feel connected

HARVARD BUSINESS REVIEW: From Purpose to Impact

Evidence supporting the importance of beginning with purpose is abundant.

According to a study published in the Harvard Business Review: From Purpose to Impact, companies with a strong sense of purpose are able to transform and innovate more effectively, maintaining a consistent direction even in times of rapid change.

This purpose-driven approach not only clarifies the path forward but also deeply resonates with employees, customers, and other stakeholders, enhancing engagement and loyalty.